Dubbed as the ‘Silicon Valley of South London’, Croydon is quickly becoming a hub for new developments around tech and housing. Many of the latest advancements in architecture are finding their home here. One such example of this is 101 George Street, a brand new apartment block with a modern twist.
It comprises two towers, one 44 storeys tall and the other 38, which together will be the tallest and second tallest modular buildings in the world. But what is a modular building? Essentially, the word ‘modular’ means the same thing here as it does in other contexts. The building is comprised for separate pieces, or modules, but what makes this build so special is that these modules are not built on site as is traditional in construction.
Instead each module is built individually in a controlled factory environment and then they are all assembled together on site. This new process produces up to 80% less waste than traditional construction and has been heralded by many as the future of construction. It also means that fewer workers are needed on site at any one time which drastically cuts costs.
The apartment block looks to provide 546 new apartments as it stretches 134m into the sky. It comes as the latest effort to turn the area into a hub of start-up businesses, as the developers aim for the apartments to be filled primarily by young professionals. It also has excellent connections into the London city centre with East Croydon train station sitting directly across the road from it.
Because it is a modern housing development, it comes with all of the latest standards one would expect from such a building. It has a rooftop garden at the top of each tower, a sun lounge, viewing galleries, gyms, dining and events room. On the ground floor is space for an art gallery and studio, a business hub, café and winter garden.
The borough of Croydon is increasingly shaking off its image as an underdeveloped area and becoming a thriving modern living space with vibrant leisure, new businesses and state of the art housing solutions.
Situated on the site of the former Essex House, it was vital that local planning authorities got a good sense of the visual impact that the building would have. So Tide Construction, the company behind the build, approached us to commission a series of verified views to assess how the building would look in reality.
Therefore, we worked hard producing a series of 25 different verified views of the site. These were all from different ranges and angles to provide a comprehensive picture of what the proposal would look like.
At rbmp, we created a fully rendered model of the building from the Architects plans. We then positioned it precisely in its real-world location in each photograph, using carefully surveyed reference points. Most of the supplied verified views were photorealistic at AVR3 level and so we spent a lot of time making sure to accurately match the lighting, materials and environment conditions withe the baseline photographs.
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