What is Masterplanning?

As the world becomes more deeply-integrated with technology, commerce, and a modern way of life, our cities and urban environments will either play a reactive role or a proactive role in how human society is shaped by the future. 

It’s important to recognise the value of masterplanning from both an infrastructural and a societal perspective to fully understand its benefits and underlying purpose. In technical terms, masterplanning involves infrastructural and landscaping development that is designed to promote future growth in a community. It is intended to convey a quality of life that attracts both residents and businesses, where the living and working environment encourages productivity and beckons your free time. 

On paper, all these features sound ideal, but in order to work, masterplanning must acknowledge the intangible elements of a society — the thoughts and feelings of the people within it. From a societal perspective, to masterplan is to design a way of life that is in harmony with our best hopes, our comfort, and our physical and mental well-being. It means a neighbourly environment where people are happy and feel at ease, where productivity doesn’t necessarily amount to how many businesses the location is able to attract, but how many businesses the location is able to produce with the resources that abound within it. 

All of these elements, when intertwined, are the focus of masterplanning. Each project is unique, but common focuses are urban and community integration, nature, landscaping, sustainability, spatial planning, lifestyle, development economics, and the interdependence of all of these systems to create a happy, healthy, and productive society. 


When Do People Use Masterplanning?

Masterplanning is a versatile approach to land use and development that can add value to an existing neighbourhood or establish a thriving community from the ground-up. Whether in the case of urban expansion, urban renewal, or societal advancement, masterplanning allows developers to address social and economic issues and design landscapes and health hubs as well as living, work, and public spaces at the heart of sustainable communities through long-term planning and investments. 

Masterplanning may also be founded in a community-driven initiative to improve a neighbourhood in order to create genuinely-liveable areas that promote growth as opposed to fostering decline. In such cases, masterplanning may be pivotal to addressing local issues such as a lack of opportunity, while seeking to improve well-being and prevent common social problems that people face as a result of an unhappy lifestyle and living environment. 

Masterplanning also plays a key role in the utilisation of disused land and derelict industrial spaces, which contribute greatly to urban decay and have a negative impact on surrounding neighbourhoods. Countless projects around the world reveal its role in transforming disused tracts of land into modern, innovative, and thriving communities that integrate green spaces and lifestyle attractions with clever spatial planning and design. 


The Importance of Placemaking

The concept of placemaking is symbolic of a city’s regard for the everyday life of its residents. With a predominance of roads and commercial centres, inflexible zoning laws and city codes, and a lack of civic engagement on these same issues at the core of modern community hardships, it’s easy to understand why placemaking is considered a natural necessity in an urban landscape where people spend their daily lives and simply wish to be comfortable.  

Placemaking is essential to the well-being of a community, as it acknowledges the human right to public spaces and cultural and lifestyle attractions, such as vibrant natural areas where children can play and adults can visit with friends and neighbours, as well as accessible commercial areas where entrepreneurs can exchange ideas and develop business concepts. When placemaking plays a major role in urban development, it leads to a positive impact on the health, culture, and economy of a community. 


People & Location Considerations

When you visit an urban community, you may feel inspired by its unique character and the integration of everyday life within a framework of facilities, public services, and transportation networks that do not infringe on the history, culture, or natural resources of the community. For masterplanning to be successful, it’s important to highlight these features and the interests of the people by putting a focus on the values, character, and desires of the community. Sustainability isn’t just based on a healthy lifestyle and economy, it requires a collaborative effort to retain those special qualities that residents have come to know and love, and ensure that they are protected as further development improves quality of life.

Why Choose rbmp?

At rbmp, our design process is an exciting exploration into the imaginative interests of community members, partners, and stakeholders, by which ideas emerge and take shape in a thriving community built on practical and fundamental features. Our expertise lies in intensive and thoughtful research across the essential elements of development, allowing unique placemaking, urban interdependence, prospective economics, and sustainable qualities to unfold naturally. 

Rbmp specialises in envisioning progress and designing innovative solutions to spatial, social, environmental, and financial concerns with focus on very distinct attributes and their roles in the community as a whole. Our proposals grant insight into the heart of the community, and create a clear path to long-term growth and development in the best interests of everyone involved. 


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