Hampton Court Flower Show: Animation

  • Landscape Architects
  • Location: Hampton Court Palace, London
  • Client: Davies White
  • Year: 2017
  • Sector: Animation

Despite Hampton Court being 500 years old, the famous flower show that takes place in its grounds has only been running since 1990. Created by the Royal Horticultural Society, the show has quickly grown to be the largest of its kind in the world, with dedicated trains running during the start of July when it is held.

Part of what has made the Hampton Court Flower Show flourish has been the heart behind a lot of the gardens and arrangements on display. In 2017 for example, Zoflora helped fund Davies White’s Caudwell Children’s garden which was a magically inviting therapeutic garden designed specifically for children with autism. In order to help reduce sensory overload, the garden focused on secluded spaces, each with tactile experiences like edible plants, a secret mushroom cave, and a large spinning boulder.

The garden was designed to show the positive impact that natural spaces can have for children with various disabilities and offered a fresh way of approaching landscape design. The garden was so successful that it won an RHS Gold Medal, the RHS Best in Show award and the People’s Choice Award. After the show, the garden was redesigned and recreated at Keele University, which specialises in supporting children with developmental disorders where it continues to provide joy and peace for a number of children and their families.

In order to promote the Zoflora and Caudwell Children’s show garden at Hampton Court, rbmp were approached by Davies White Landscape Architects to create an exciting and colourful animation to support the event. We wanted to show the playfulness and imagination of the garden and so went with a vibrant children’s book style based on ‘Hampton the Butterfly’; a fictional character developed to help educate children about the work and ideas behind the space.

We took all of the key elements of the garden and wove them into a seamless animation that gives the viewer a feeling of a floating tour. It feels just like being a bee buzzing through the air looking at each flower and tree, all while following a winding path as it draws you deeper into the magic.

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